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LIGHTSPEED - Hero Commercial
→ 2022
Teaming up with the innovative Montreal-based event agency Youville Hausmann Park, I was granted the opportunity and creative freedom to craft the sonic identity for Lightspeed’s Hero campaign.
Seeking an invigorating and impactful melody, Lightspeed desired a tune reminiscent of two iconic electronic music duos, Daft Punk and The Blaze. Drawing inspiration from these influences, I delved deep into the creation process, culminating in a track that resonated with my own desire to dance. Fusing hard electronic elements with powerful orchestral instruments, I crafted a composition that defied the norms of traditional corporate music. What began as a commercial tune evolved into Lightspeed’s distinctive auditory hallmark.
Since the Hero campaign, I've had the privilege to collaborate on numerous Lightspeed projects and events, with this track consistently serving as a point of reference. Garnering over 300,000 views on YouTube and fostering lasting connections, this project has been an immensely enjoyable journey. Thank you :)
LES PRINTEMPS DU MAC - Bleu Minuit
→ 2023
Since its establishement in 1964, Montreal’s Contemporary Art Museum has stood as a dynamic powerhouse within the city's cultural sphere. Known as the first museum in Canada entirely devoted to contemporary art, they've been innovating and leading the way since day one.
Every year, organized by the MAC Foundation, Les Printemps du MAC aim to introduce the next generation to the museum and its commitment to contemporary art. Event proceeds support the MAC Foundation, financing collection expansion, exhibitions, and educational programs. Les Printemps are renowned for their highly anticipated and exclusive nature, featuring unconventional venues, eccentric dress codes, and performances by the city's top talents.
When the event planning committee approached me about using Vin Tiède (Princecharli) as the soundtrack for their promotional video, I couldn't say no. I felt so honored to be able to take part in the event in my own way. Needless to say the event was as usual, a huge success.
Vin tiède is available on all streaming platforms.
LIGHTSPEED - Sales Summit 2023
→ 2023
THE TEASER
The teaser video is sent to Lightspeed employees a couple of weeks prior to the event, unveiling the date and location. The teaser also serves to gradually introduce the summit's theme, subtly dropping hints through the music and visuals.
THE COUNTDOWN
Announcing the start of the event, a two-minute countdown illuminates the massive screens of the venue. The music softly begins, gradually intensifying until it reaches a powerful peak as the final seconds tick away.
THE KICKOFF
Following the countdown and officialy kick-starting the event, a cinematic two-minute video explains what makes Lighspeed such a special company. Remaining within the same musical realm, the soundtrack begins with a bold and inspiring tone, smoothly transitioning into a catchy and energetic house track.
THE RECAP (as shown)
Once the event is over, Youville Hausmann Park puts together a beautiful video highlighting the best moments of the event. By incorporating some of the same music elements and loops as the other projects, the video effectively encapsulates the essence of the entire summit in one captivating montage.