LES PRINTEMPS DU MAC - Bleu Minuit
→ 2023
Founded in 1964, the Musée d’art contemporain de Montréal (MAC) is Canada’s first museum dedicated entirely to contemporary art and remains a cornerstone of the city’s cultural landscape.
Each year, the MAC Foundation presents Les Printemps du MAC, a flagship fundraising event designed to engage new audiences while supporting the museum’s exhibitions, acquisitions, and educational programs. Known for its exclusivity, unconventional venues, and multidisciplinary performances, the event highlights Montréal’s most exciting creative voices.
For the promotional campaign, the event committee selected Vin tiède (Princecharli) as the soundtrack for the official video, integrating the track into the visual identity of the event. The collaboration contributed to the campaign’s success and allowed my music to take part in one of Montréal’s most anticipated cultural events.