LIGHTSPEED - Hero Commercial
→ 2022
In collaboration with Montréal-based event agency Youville Hausmann Park, I created the sonic identity for Lightspeed’s Hero campaign with full creative freedom.
Inspired by the electronic aesthetics of Daft Punk and The Blaze, the composition blends driving electronic energy with cinematic orchestral elements, intentionally pushing beyond traditional corporate sound. What began as a campaign track evolved into Lightspeed’s recognizable audio signature.
The piece has since served as a creative reference across multiple Lightspeed projects and events, accumulating over 300,000 views on YouTube and leading to ongoing collaborations.