LIGHTSPEED - Hero Commercial
→ 2022
Teaming up with the innovative Montreal-based event agency Youville Hausmann Park, I was granted the opportunity and creative freedom to craft the sonic identity for Lightspeed’s Hero campaign.
Seeking an invigorating and impactful melody, Lightspeed desired a tune reminiscent of two iconic electronic music duos, Daft Punk and The Blaze. Drawing inspiration from these influences, I delved deep into the creation process, culminating in a track that resonated with my own desire to dance. Fusing hard electronic elements with powerful orchestral instruments, I crafted a composition that defied the norms of traditional corporate music. What began as a commercial tune evolved into Lightspeed’s distinctive auditory hallmark.
Since the Hero campaign, I've had the privilege to collaborate on numerous Lightspeed projects and events, with this track consistently serving as a point of reference. Garnering over 300,000 views on YouTube and fostering lasting connections, this project has been an immensely enjoyable journey. Thank you :)