LIGHTSPEED - Sales Summit 2023
→ 2023
Lightspeed’s annual Sales Summit is a flagship internal event designed to unite teams around performance, culture, and vision. The 2023 edition took place over four days in Québec City.
Following the success of the Hero campaign, Lightspeed chose to extend its established electro/house sonic language across the entire summit experience. I was tasked with developing a cohesive musical system that could adapt to multiple formats while reinforcing a consistent brand identity.
The soundtrack was deployed across four key moments: a teaser introducing the event’s theme, a high-impact countdown signaling the official opening, a cinematic kickoff video combining inspiration with energy, and a post-event recap. Shared motifs, textures, and rhythmic elements were used throughout to create continuity from the first announcement to the final montage.
By treating each piece as part of a unified sonic framework rather than standalone tracks, the music helped anchor the summit’s narrative and strengthen Lightspeed’s evolving audio identity across live and digital touchpoints.